We recently caught up with Jacob Howard of Coveted Design in Vacaville, CA to get the low down on his shop truck turned rollin’ neck breaker Chevy Silverado Z71 build.
I’m from the Sacramento area and I work on custom vehicles and restorations for a living. I specialize in fabrication. I’ve always been into trucks and have built a number of them, but primarily lowered or bagged customs so this is my first lifted truck build. I still have a lot of room for improvement, but I think I’m going in the right direction. I was inspired to build one simply because I hadn’t done one before, and honestly, I originally bought it as a shop truck to haul parts and metal. But me being me, I just can’t leave anything alone!
Since I wasn’t too versed on all the latest and greatest in the lifted truck game, I just started looking on social media and followed a couple of people on Instagram. I started asking questions like everybody else about lifts, wheel and tire sizes, etc. and I put a plan together. At first, I put the truck together with a smaller lift, wheels, tires and with just a few powder coated parts here and there. I drove it that way for about a year and then had to go bigger, so I pulled it all apart again and here we are.
This has been a two year process from first deconstruction to now. The majority of the work was done by myself on this truck and the biggest challenge was just getting things that weren’t in my control done. It’s a little frustrating but that’s the nature of things in the custom vehicle world. It’s close to being completely finished, I have a few small parts still to go on but that’s about it. Famous last words of a builder lol.
I call her the Land Yacht and the reason is pretty simple. The first time my little sister saw it she said, “that’s just a big ol’ land yacht!” I get similar reactions when I’m driving around and with 2020 pretty much shut down I haven’t been able to do the show scene too much, but I’ve hit a couple and usually get a halfway decent response from people. It feels great to have complete strangers give you compliments on what you’ve built. My next build is a 1959 Chevy Apache pickup that’s already in the works. It’s body dropped on a Porterbuilt frame, 5.3L motor, suicide doors and some other trick custom metal work, so be on the look out for this one.
A few key people I want to shout out are my homies Kevin and Brandon at Pacific Coast Powder Coating, my boy Felo who helped with the CAD work for the custom faceplates and my hot rod homies Jason and Rick for the helping hands whenever I needed it!


2018 Chevy Silverado Z71 Owner: Jacob Howard of Coveted Design in Vacaville, CA

Wheels & Tires:

  • <26×14 TIS Forged F51P1 with floater caps
  • 37×14.50R26 Fury Country Hunter MTs


  • McGaughys 7-9” lift kit with Fox Reservoir shocks


  • K&N Blackhawk intake
  • Magnaflow exhaust
  • Diablo Lew Tune
  • 4:56 gears
  • R1 Concepts Brakes


  • Custom candy teal over a micro flake base and candy copper bronze over polished base powder coating on the entire suspension and engine compartment and color matched body color  interior components


  • AMP Research Power Steps
  • Cutting Edge off-road grill
  • HornBlasters Katrina kit with Goliath Mount


  • Klearz amber delete headlights
  • GoRecon color-matched 3rd brake light and tail lights
  • Zenon rock lights and Oracle wheel lights


  • (2) JL Audio 10-inch subwoofers and (2) JL Audio RD1000/1 1,000W Monoblock subwoofer amplifier

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