Words: FUELISH MEDIA
Photos: DALE MARTIN
CASHING IN ON A SURE THING
Franklin Williams first bought his ’19 Ford F-350 dually as a work truck. He wanted something that was capable of any size job, so he opted for a much larger truck than anticipated. However, it’s always better to have too much truck than not enough. The F-350 worked out perfectly, and Franklin was sure to give his workhorse some kind of custom twist when the time was right—he just wasn’t sure when or how.
Fast-forward several months to when Franklin randomly spotted a Facebook ad that read, “Who wants to go to SEMA?” That’s all he needed to hear before he bolted into action. “I sent the page that posted the ad a message saying that I would love to go”, Franklin says. “I felt that I needed to be there, but not as a spectator, since not just anyone is allowed into the show. I wasn’t interested in getting in with some kind of business pass either. The ad was looking for a killer truck to get into the show, and I was all about it.”
The ad in question was posted by 210 Auto Haus — a pre-owned truck dealership in New Braunfels, Texas, that specializes in work rigs as well as tricked-out custom jobs as well. Hollis McClard was Franklin’s first contact over at 210, and after sending in photos and info about his Ford F-350, Franklin was then directed to Cris Payne with Truck Guru to not only lock down a sacred SEMA spot with TIS wheels, but to set a plan into action, placing Cris as the project manager.
To get the ball rolling in the right direction, the Ford was scheduled to receive a 13” hydraulic- powered lift package from Any Level Lift, complete with Firestone ‘bags to assist with tow capacity. Not only would the F-350 get a kickass new stance, but it would also maintain a solid ride quality, too. To help put an emphasis on the truck’s presence at the largest auto- insider show in the industry, the suspension components were then finished with white and Flaming Gold powder coat from Prismatic Powder to really pop.
With TIS Wheels onboard with the project, a set of 544 forged wheels were chosen for the truck, but they were soon taken to a level far beyond cool. “We were able to get Hank Robinson at Hanro Studios to do a fully engraved Las Vegas theme on the wheels to celebrate the truck’s big debut in Sin City”, Franklin admits. “Hank and I came up with the ‘Double Down’ name for the dually, and there wasn’t any going back after that point.”
After SEMA’s 2020 hiatus, Franklin and team are finally ready to lay all the cards on the table and come up big on the industry’s reaction to all the planning and execution that was invested into this project. The F-350 has been blessed with a wide assortment of premium accessories that have come together to create a truly stunning Ford Dually. When asked what his predictions were for the big show, all Franklin had to say was, “Here we are one year later heading into SEMA season, and I couldn’t be more stoked to show off one of the baddest duallies around.”
2019 FORD F-350 DUALLY “DOUBLE DOWN”
WHEELS/ TIRES • 26×16 front and 26×8.5 rear TIS Forged 544 wheels • 40×15.50R26 front and 40×13.50R26 rear Fury Country Hunter MT tires SUSPENSION • 13” Any Level Lift with hydraulic system • King coilover shocks • Firestone air bags for towing • Powder coated Flaming Gold with Prismatic Powder PERFORMANCE • Darkside Diesel customized 6.7L diesel engine tuned with EZ Link • Proven Tunes • Custom 5” exhaust EXTERIOR/ARMOR • Hammerhead bumpers • Cervini cowl hood • Amp Research electric steps • Pace Edwards electric tonneau cover • Royalty Core grille • Color-matched mirrors and door handles RECOVERY • Gen Y super hitch • Monster Hook color-matched to suspension LIGHTING • Heise cube lighting in bumpers, under glow rock lights, • Stock color-match headlights • Recon tail lights, running lights, fender lights, cargo camera ACCESSORIES • Hornblasters Conductor Nightmare Series horn w/ spare tire delete • 2 Flo Airride Tanks INTERIOR • Roadwire full leather two-tone upholstery w/ silver thread diamond stitching, heated and cooled seats • Tinted glass to match factory INFOTAINMENT/ELECTRONICS • 4 Kicker Audio amps • 4 Kicker 12” subs • 4 Kicker marine speakers • Components with crossovers by Audio Source, New Braunfels, TX • Pac-Audio AmpPro interface • AudioControl DM-608 DSP processor • Custom speaker enclosures and marine bracketsSPECIAL THANKS TO:
@LEVEL7PREZ for coming up with the name for the build
The crew at H&S KREATIONS for the amazing rendering, PANDA PRINTING for the wrap, VINTAGE VINYL WRAPS for wrapping the truck in such short notice, PROTECTIVE POWDER for handling all our powder coating needs—this build wouldn’t have been possible
