Words: Eddie Maloney

Photos: Jimmy Crook

If you follow the lifted truck scene, then you already know that the name ECD is synonymous with some of the hottest builds. In the past four years, ECD has wrapped about 20-30 show-worthy vehicles that have all been featured at SEMA, with a few also gracing the cover of this magazine. Owned by Eric Gosselin, ECD specializes in vehicle wrap designs and installation. Given he works on some of the best builds around, Eric is no stranger to his own SEMA-worthy vehicles (three in total). For the 2017 SEMA Show, Eric showcased his 2015 Silverado 2500HD named “Desert Max.”
“The camouflage theme was an up-and-coming trend in the clothing industry, but then I saw a pair of Jordan 5 Retros accented with red. I knew at that point I wanted to mirror my truck after that design,” he explains. The vision was set in stone and Eric shipped his truck to his friends at Eighty80 in Bluffdale, Utah, for the build. While there, the Silverado was given a full makeover, complete with interior, suspension, audio, and the wrap in a matter of weeks. “TCS Suspension graciously overnighted us parts to help get this build finished in time,” Eric adds. The custom 4-link with 20” lift suspension was an intricate build complete with quite a few mods to get that perfect stance. TCS Suspension added coil over shock hoops, Fox 2.0 Steering Stabilizer shocks, laser cut ABS Tone Rings, Dynatrac Free-Spin kit with Warn hubs, Hellwig front sway bar and a bit more. A set of 28×16 American Force Alta wheels wrapped in Fury 42×15.50R28 tires completed the build.
In terms of looks, Eric needed to up the ante and bring his initial vision to life. A Roll n Lock tonneau cover gives the truck a standout look, while the real focal point is the ECD Matte Camo wrap installed by Chuck Courty. Plain An Simple by Design custom-painted headlights match the red wheels and interior, while OLB fog/under lights make it glow at night. Other exterior mods include AMP Research PowerSteps, a Boost Bars custom ECD grille, RECON tail/third brake lights, Klearz clear lenses and Hornblaster 244 Nightmare Edition. The Chevy needed to perform just as good as it looks, which is why Eric added a Bully Dog Air Intake, PPEI Tune and MBRP 5” stainless steel exhaust. Stopping power is provided by R1 Concepts rotors and pads.
The last-minute thrashing was well worth it since Desert Max was featured in the American Force booth at the 2017 SEMA Show. But SEMA wasn’t the last stop for Desert Max as it was campaigned all across North America, receiving many accolades.
ECD has become so heavily involved in the aftermarket industry that Eric is in the midst of opening up a second location near Salt Lake City, Utah. “I love the Salt Lake area, and it puts me about five hours away from Las Vegas.” But don’t think that he’ll close his Ontario, Canada-based shop anytime soon! The expansion is great news for ECD as they look for an increased amount of representation throughout North America.

Special Thanks:
This build could not have happened without the help of Justin Wallace, Pascal McMurray, Chris Fasig, Robbie Bryant, Tim Grachen and the whole crew at American Force Wheels and Fury Tires.




  • 28×16 American Force Multi Piece Alta Wheels
  • 42×15.50R28 Fury Country Hunter M/T tires
  • 3” Shifted Industries Wheel Spacers


  • Custom 4 link w/20” lift
  • Custom ABS Kit. Rebuilt 11’-15’ Ford front axle
  • Coil over shock hoops built by TCS Suspensions
  • Custom laser cut ABS tone rings
  • Dynatrac Free-Spin Kit w/Warn hubs
  • Hellwig Front Sway Bar. FTS transmission crossmember
  • Fox 2.0 steering stabilizer shocks
  • (2) Fox bypass 2.5 P/B
  • (4) Fox C/O Re-clocking Ring
  • Pitman arm drop high steer knuckle
  • Moog tie rods
  • Moog steering adjustment sleeve


  • R1 Concepts rotors and pads


  • Bully Dog air intake
  • PPEI Tune
  • MBRP 5” stainless steel exhaust


  • AMP Research PowerSteps
  • Boost Bars custom ECD grille
  • ECD Matte Camo Wrap installed by Chuck Courty
  • Hornblaster 244 Nightmare Edition horn
  • OLB Fog/under lights
  • PlainAnSimple By Design Custom Painted headlights paint matched to red wheels and interior
  • RECON Tail/3rd brake lights
  • RGB mirror lights by Plain an Simple
  • Klearz lens
  • Roll-N-Lock tonneau cover


  • Custom Roadwire Red leather interior
  • Custom suede headliner


  • JL Audio Stealthbox hidden outside (underneath truck)
  • (4) JL Audio Vex 6” marine speakers (under back of truck)
  • (2) JL Audio 10TW3-8 Subwoofers in Stealth box under rear seat
  • (2) JL Audio C2-650 component speakers
  • JL Audio RD900/5 amplifier

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