Jeep Beach in Daytona Beach, FL, is going down this weekend and Alpine will be there representing and showcasing their latest offerings! Jeep Beach consists of various activities throughout the city, leading up to the main event which takes place on April 27-28, 2018. The Daytona International Speedway is the site of the main event and features vendor booths, an obstacle course, and other activities. Alpine's booth will have a few Jeeps on hand dressed with their systems, including “Hellbender” Wrangler with amphibious styling will make its east coast debut at the show. Wells Auto Sales, an authorized Alpine retailer from Warrenton, VA, will have two Wranglers in the Alpine booth -- a 2018 JKU, and a custom 2018 JKU made in collaboration with Petty’s Garage, the performance shop founded by NASCAR legend Richard Petty -- and both vehicles will be for sale at the event. Rounding out the Wranglers will be a 2015 JKU and 2016 JKU. All five Wranglers will have complete Alpine in-dash, sound, and rear-view camera systems, as well as other interior and exterior accessories.