With Iron Max, Jake wanted a truck that was clean and wild at the same time; something that could easily be parked alongside some of the best builds at shows, while still being able to roll out across the Interstate for impromptu joyrides. “All of our builds are for guys that enjoy waking up and driving a show queen around town,” he declares, making sure that motto extends to his own personal rigs, too. The Duramax was chosen because at the time, only a handful of shops were trying to build a 6-door Duramax and the fact that their previous noteworthy build was also a Dually. “We love building a rough and tough Dually,” Jake confesses, adding that he likes how mean they look.
Because now there’s more competition from shops building similar 6-doors, Jake knew this time around it would be more difficult to build something extraordinary, but didn’t shy away from the challenge. “The build really allowed us to showcase our craftsmanship, engineering and design ability, while also getting a pretty sweet ride for myself!”
The Duramax wears red with gold livery - the same as the well known and beloved Iron Man. “I figured since Iron Man is so over-the-top with the things he does in the movies, that it would go well with my most recent build!”
Everything started with a call to their good friend Robbie Bryant of Keg Media, who came up with a killer design after Jake told him what he wanted everything to look like. From there, it was time to get to work sourcing the products, which was pretty tough for Jake who knows there are a lot of great parts and accessories on the market these days. “Each build and truck needs certain things in my eyes,” he says. “Adding on the right pieces and products to the truck is what sets a truck apart from others and I only like to use the biggest and the best!”
Prepped in just 60 days, but really bolted together and assembled in a matter of two weeks, Jake and his crew spent quite a few sleepless nights to make sure everything was set for the big debut at last year’s SEMA Show. “As most builders know when you fabricate a truck for a show like SEMA there is always a time crunch that occurs. This is mostly due to the massive amount of product being shipped to builders and it does not help when you procrastinate a little too long because you’re trying to make the build perfect.”
And perfect is how Jake describes the finished product. The public loves it, as they always make sure to let Jake know how much they admire the truck at shows and events. He especially likes it when kids are astounded by Iron Max, with thoughts that he’s inspired the next generation of custom truck enthusiasts. “Hearing great words from other builders and our friends and people we meet at shows are some of the best things too!” he says. “And we have received nothing but the best of words from everyone! Of course, there are those who say, ‘Hey! Why’d you even do that? My Prius gets better gas mileage!’ and we just wave and smile!”
As by far the most challenging build of his career, Jake is proud of this red and gold beauty and his team that put it together. Their time, effort and dedication to create a truly iconic truck has set the bar high for Jake’s Custom Diesel moving forward, and we can’t wait to see what they create next.