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Written by Deanne Deluna | Photos: Dale Martin

As the owner of CrossFit Hutto in Texas, Coy Balusek knows a thing or two about being tough.

The workout regimen isn’t for the weak, but it does make members stronger and fitter than they’ve ever been before. So when it came to customizing his own JK Rubicon, he needed a Jeep just as tough as him and created the “Ripper.” As his second SEMA build (the first was a bagged Toyota Tacoma), Balusek wanted something extreme and would hold its own during off-road trips. “Go big or go home is my motto!” Balusek exclaims.

To get the badass Jeep perfect, Balusek enlisted the help of Keg Media to create the rendering, with the final result identical to the initial concept. “I knew they know what a SEMA build should be. I explained what I wanted and they designed it just like I envisioned. They are the best to work with. I knew I wanted American Force wheels, Rackworks rack, N-Fab bumpers and Nerf bars and Smittybilt armor. I really liked how they looked. I’m super glad I choose them, not only are the products awesome the company is awesome as well.”

Once every part was chosen, Balusek’s Jeep was dropped off to Shaun Freilich and the team at Complete Customs to work their magic and make the render a reality. That was the last time Balusek saw his Jeep until the finished product was unveiled at the 2014 SEMA Show in N-Fab’s booth. “I couldn’t believe it. Keg and Complete Customs did an amazing job! So much so that my wife tells everyone that it’s hers,” he laughs.

And Balusek didn’t waste any time testing its prowess in the dirt and mentions that the Jeep did great. “With everything we put on it and the tough trails, I thought it would for sure be a challenge, but it was nothing Ripper couldn’t handle,” he says. “This build was more fun than the others, and I really worked with professionals on this build and they’re the ones that made it so awesome. I can’t wait to build another one!”

GEAR: 2014 Jeep Wrangler JK Rubicon Ripper

  • Bulletproof Suspension 6” Long Arm Lift
  • Icon Vehicle Dynamics Coil overs and shocks
  • Upgraded drive shaft from Bulletproof Suspension
Wheels & Tires
  • 20X12 American Force Ten-Four wheels
  • 38.5X13.50R20LT Super Swamper TSL Bogger
  • V & V Concepts spiked lug nuts
  • N-Fab front bumper w/ (2) 40” Rigid Industries LED light bars
  • N-Fab rear bumper w/ tire carrier
  • N-Fab Nerf bars
  • N-Fab custom pillar light brackets for JW Speaker LED fog lights and (1) Rigid Industries 50” LED light bar
  • N-Fab hood LED light mount for (1) 20” Rigid Industries LED light bar
  • RackWorks Rubicon Series Standard with (2) 50” Rigid Industries LED light bars, (4) Rigid Industries Dually spotlights, 2 PODS and (2) 12” Rigid Industries LED light bars in the rear
  • sPOD to run the switches for the Rigid Industries lighting
  • JW Speaker headlights and (4) JW Speaker LED foglights on the windshield
  • Smittybilt XRC Fender Flares
  • Smittybilt X20 winch
  • Rugged Ridge Performance vented hood
  • Royalty Core custom grille
  • Monster Hook Receiver hook
  • G2 Axle & Gear front and rear differential covers
  • R1 Concepts upgraded brake rotors
  • BSG Caliper covers
  • Bolt Locks receiver locks
  • Yukon Gear & Axle 4.55 Gears
  • Viair On Board air compressor
  • RIPP Supercharger with custom tune
  • MBRP Inc Performance Exhaust axle back dual exhaust
  • Roadwire red leather
  • Bedrug BedTred Jeep floor liner
  • Rugged Ridge interior trim

Complete Customs | CompleteCustoms.net • N-Fab | n-fab.com • Keg Media | keg-media.com

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