With basic instructions on what Álvarez wanted on his truck, it was up to Sanchez to come up with the best modifications that would complement the design of the Tundra, mentioning that the winch wasn’t part of the original build specs. “But it was a perfect fit for the front bumper,” he says. “I also measured the front bumper decided to install an LED bar just to add more lighting to the front end and catch the attention of fans when on display”
Sanchez worked tirelessly for 48 hours to make sure he didn't miss an important deadline. He finished up in the DUB Garage on filming day with a lifted and totally customized Tundra, while still wearing the same clothes from 2 days prior. It was all worth it because Álvarez was beyond excited when he first saw his new Tundra before his concert in Houston, TX. “You could just feel the energy from a happy truck owner when it’s authentic,” he describes. “I can tell you from more than 18 years of truck building experience that the truck surpassed his expectations. Everything he asked for was delivered with some extra DUB flavor poured on top. The trademark smile of his was from ear to ear when the blindfold was removed.”
“Our partnership with DUB developed into a win-win solution to our goal of customizing the Toyota Tundra to perfectly complement Julion’s style,” commented Tyler McBride, Toyota’s engagement marketing manager. “Their work on the Tundra creates a dynamic experience for our fans wherever the Tundra has been part of our activation. Fans have really found it to be cool and emblematic of Julion Alvarez’ music.”
Although all of the parts were meticulously chosen, for Sanchez, the most important part to any vehicle is the choice of wheels and tires. “That is truly what completes all builds and is always the most critiqued.” For this build, the Tundra received a perfect pairing of TIS wheels and Nitto Trail Grappler tires, with all the accessories together making it an awesome truck of superstar status!
Wheels/TiresTIS 538 20X10 wheels Nitto Trail Grappler 35X12.50R20 tires
Suspension:Pro Comp Suspension 6” Lift Kit w/ MX2.75 front coilovers and Pro Runner rear Shocks
Exterior:Paramount Off Road LED Bumpers Paramount Off Road “LED Evolution Grille"
Running Boards:Go Rhino Dominator Side Steps
Winch:Rugged Ridge Spartacus Performance Winch