Julión Álvarez - Toyota Tundra
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Julión Álvarez - Toyota Tundra

Written by DUB Staff
When we got the call from Toyota that they were partnering with popular Mexican singer Julion Alvarez on his first U.S. Tour and they wanted to customize a 2016 Toyota Tundra for him, we were more than up to the challenge – despite only having 48 hours to get it all ready!
We turned to one of our long time build partners, Ramses Sanchez, of Hot Spot Fab as we knew he would be able to perform the work within the limited time. “Generally, I ask for a full business day just to install the lift,” he describes. “Once I received the truck, the parts started to slowly trickle in. The final day also had to fit in the presentation at DUB and filming with Myles Kovacs.”


With basic instructions on what Álvarez wanted on his truck, it was up to Sanchez to come up with the best modifications that would complement the design of the Tundra, mentioning that the winch wasn’t part of the original build specs. “But it was a perfect fit for the front bumper,” he says. “I also measured the front bumper decided to install an LED bar just to add more lighting to the front end and catch the attention of fans when on display”


Julión Álvarez - Toyota Tundra


Sanchez worked tirelessly for 48 hours to make sure he didn't miss an important deadline. He finished up in the DUB Garage on filming day with a lifted and totally customized Tundra, while still wearing the same clothes from 2 days prior. It was all worth it because Álvarez was beyond excited when he first saw his new Tundra before his concert in Houston, TX. “You could just feel the energy from a happy truck owner when it’s authentic,” he describes. “I can tell you from more than 18 years of truck building experience that the truck surpassed his expectations. Everything he asked for was delivered with some extra DUB flavor poured on top. The trademark smile of his was from ear to ear when the blindfold was removed.”


“Our partnership with DUB developed into a win-win solution to our goal of customizing the Toyota Tundra to perfectly complement Julion’s style,” commented Tyler McBride, Toyota’s engagement marketing manager. “Their work on the Tundra creates a dynamic experience for our fans wherever the Tundra has been part of our activation. Fans have really found it to be cool and emblematic of Julion Alvarez’ music.”


Julión Álvarez - Toyota Tundra


Although all of the parts were meticulously chosen, for Sanchez, the most important part to any vehicle is the choice of wheels and tires. “That is truly what completes all builds and is always the most critiqued.” For this build, the Tundra received a perfect pairing of TIS wheels and Nitto Trail Grappler tires, with all the accessories together making it an awesome truck of superstar status!



Specs:


Wheels/Tires

TIS 538 20X10 wheels

Nitto Trail Grappler 35X12.50R20 tires


Suspension:

Pro Comp Suspension 6” Lift Kit w/ MX2.75 front coilovers and Pro Runner rear Shocks


Exterior:

Paramount Off Road LED Bumpers

Paramount Off Road “LED Evolution Grille"


Running Boards:

Go Rhino Dominator Side Steps


Winch:

Rugged Ridge Spartacus Performance Winch