But before bringing these outrageous mods to the market, they have to test them out on their own project vehicles and Fab Fours’ VP of Sales and Marketing Matt McShane’s Jeep was one of them. The company is all about the off-road lifestyle, given owner and CEO Greg Higgs worked hard to turn his rock crawling hobby into a career. So when it came time to purchase a new vehicle, it only made sense to go with something that can handle any trails and there are few, if any, other vehicles that are more than capable of that than a Jeep. Add in the fact that Fab Fours has a very aggressive new product initiative for the JK and it made perfect sense to make his ride a test rig.
“I wanted a show queen that I could drive everyday,” McShane describes, which is why he called it “Mall Assault.” Originally, I didn’t have much of a purpose for this build other than having a mildly modified JK to show off some of our best selling Jeep products,” he says. “But with the great exposure from THE LEGEND builds coupled with a handful of hot new products, the build morphed into what you see today. It has now become the face of our newest Jeep JK products including the Grumper (our grille/bumper combination), The ViCowl (our visor/cowl combination) and brand new fender system.”
With no initial design in mind, the only thing McShane knew was that he wanted to utilize the company’s black and red colors, as well as use a silver metallic as the base color of choice. Using the best products in the industry, McShane dressed the entire exterior in Fab Fours parts and went with a modest Rubicon Express 5.5” Extreme Duty 4-link long arm lift kit with a front and rear FOX coilover upgrade kit with Air Bumps stops. This allowed him to fit 24x12 American Force Vector FP5 wheels wrapped in 38X13.50R24LT Nitto Trail Grapplers. Power was added via a BD Diesel Performance Throttle Sensitivity Booster and Magnaflow Cat-Back Rock Crawler Series exhaust system. The interior sports a Bedrug BedTred and a custom Katzkins leather black interior surrounded with red carbon fiber inserts and red stitching. “I absolutely love the way the build looks and performs right now,” he mentions. “I’m sure it will go through a few more changes, but I couldn’t be happier. Actually, I wouldn’t mind putting in a supercharger and exotic sound system… but all in due time.” Aside from being his daily driver, the Jeep will continue to be the face of the Fab Fours Jeep JK new product line and will be at as many shows as it can before the next Jeep takes over as new products are created.
Specs:2015 Jeep JK Unlimited Rubicon
Fab Fours Product:Grumper with Crash Bar Cover Front Fender System with optional Gill Box and High Arch Fender Flare Rear Fender System with optional High Arch Fender Flare ViCowl with optional 4-light insert Fab Fours Limb Risers Fab Fours Rock Sliders Fab Fours Door Skins with optional side Mirror Guard Fab Fours Rear Bumper with Off-The-Door Slant Back Tire Carrier Fab Fours Cargo Shelf Fab Fours Front and Rear Grab Handles
Suspension:Rubicon Express 5.5”Extreme Duty 4-Link Long Arm lift Kit Front and Rear Fox Coilover upgrade kit with Air Bumps Stops
Wheels and Tires:24X12 American Force Vector FP5 38X13.50R24LT Nitto Trail Grappler
Performance:BD Diesel Performance Throttle Sensitivity Booster Magnaflow Cat-Back Rock Crawler Series
Lighting:(4) Red Rigid Industries Dually Lights (12) Red Rigid Industries Rock Lights sPOD with LCD touch screen and Bluetooth module Monster Headlights HID Projectors with halos, Angel Eyes & Devil Eyes
Soft Top:Bestop slant back soft top
Interior:Bedrug BedTred Katzkins Custom Leather Black Surround with red Carbon Fiber Inserts and red stitching
Recovery Equipment:Warn Zeon Platinum 12-S Recovery Winch with Spydura Synthetic Rope Factor 55- Hawse Fairlead and FlatLink Shackle