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Wednesday, 16 November 2016 02:45

Von’s Vision Foundation Ford Raptor

Written by Kristie Bertucci | Photos by Nathan Struck

Aside from football, Von Miller has a passion for giving back, which is why he started his foundation Von’s Vision.

The Super Bowl 50 MVP linebacker for the Super Bowl Champion Denver Broncos started the foundation to provide low-income kids in Denver with eye care and corrective eyewear they need to be their best in the classroom and in life. So when the opportunity arose for his charity to be involved with Velocity’s new “The Lifted Life” TV show, Miller and his go-to shop, Five R Trucks, jumped at the chance to be featured.

To start the build, the Ford Raptor was donated by Magnum Truck Gear, an ICI-Innovative Creations Inc. company and a brand partner of “The Lifted Life.” “We were talking about needing to get a truck donated and they said that they had a promotional truck they were about to retire that they’d love to donate to us,” explains Joel Spicola, Executive Producer for show.

Von Miller's Ford Raptor

“We’re always looking to give back,” adds Nick Marshall, Brand Marketing Manager/Website Manager for Innovative Creations Inc. and Magnum Truck Gear. “When talking with Five R Trucks on a few ideas they had mentioned a charity build with Von Miller’s Charity Von’s Vision. The catch was they needed a truck and wanted a Ford. I knew we were getting ready to decommission our 2013 Ford Raptor from our marketing fleet and thought this might be a good fit. I made sure it was a vehicle they would be interested in using and went to see if we could donate it. Bob Wolf, the owner of Magnum Truck Gear/Innovative Creations Inc., did not hesitate in offering the Raptor.”

“I really wanted a truck that was true to me and my Texas roots - tactical but sleek,” Miller says. “It felt great that so many people came together on this project to help my foundation.”

Once the Raptor was secured, it was now time to turn it into a charity-worthy rig that would help the foundation’s mission. According to Spicola, the vision for the truck was to display Miller’s signature and jersey number throughout the vehicle, an idea that was given by Nick Chin at American Force Wheels. “He went on to say that he’d be able to do this on a one-of-a-kind, custom-made American Force wheels for the truck,” he says. “So we took Nick’s idea and ran with it and asked our other partners who had donated parts for this build, that could potentially be customized, if they would do the same thing.”

Ford Raptor

Those custom American Force wheels feature Miller’s signature and jersey number engraved into the spoke, while R1 Concepts provided a custom brake rotor with his number 58 jersey number as well. Magnum Truck Gear provided a custom grille and bumpers, with the grille including his signature, jersey number and the letters “V” and “M” cut out in the center that lights up.

Although the build didn’t encounter any challenges (despite the fact that Five R only had five days to build it), trying to work and film Miller at the beginning of the 2016 NFL season proved to be a challenge. But Spicola and his production team managed to make it work and when the big reveal was done on film, Miller absolutely loved it. “He’s a huge truck enthusiast already and owns a Raptor, he loved it so much he said he might just buy it himself,” he mentions. “The truck came out even better than we could have imagined. All of the builds that we do on The Lifted Life TV show are off the charts, and this build was no different.”

Ford Raptor

Now the truck is being used as a charity rig, eventually going up for auction in early 2017, with the net proceeds of the sale going to Von’s Vision Foundation. “We are extremely grateful for the outcome,” Marshall adds. “A lot of great companies have jumped on board and the time put in by Five R and The Lifted Life. The truck is truly a one of kind with Von’s mark on it. We are hoping when the custom Raptor hits the auction block it will deliver great help to Von’s charity, which is helping the more than 27,000 low-income students in the Denver Public School System who need some level of vision correction.”

 “These guys killed it!” Miller adds. “The truck turned out perfect. It was cool to see how they incorporated my signature and number into the design.”


20X9 custom-built American Force Von Miller Wheels

35X12.50R20 Nitto Ridge Grappler tires


King Shocks OEM Performance Series


ROUSH Performance Phase 2 590hp Supercharger

Magnaflow Catback Exhaust w/ Custom Tips

R1 Concepts Brake Rotors

Armor & Protection

Magnum RT Front Bumper

Magnum Rear Bumper

Magnum RT Side Steps


Rigid Industries Radiance LED 20” Amber

(2) Rigid Industries SR-Series 10” LED

(4) Rigid Industries Dually LED

Recon LED Taillights

Recon LED 3rd Brake Light


Magnum Custom LED Grille

UnderCover Flex Tonneau Cover

UnderCover Swing Case

Seymour Paints - Big Rig Spray Paint


Roadwire Custom Embroidered Leather Seats

Weather Boots

Mobile Electronics

Memphis Audio MClass MCX57 5X7” Coaxial Speakers

Memphis Audio MClass MCX60C 6.5” Oversized Component Speakers

(2) Memphis Audio CSA10S4 10” Special Application Subwoofers

Memphis Audio Power Reference PRX700.5 700 Watt, 5-Channel Amplifier

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