Grant Long's GMC Sierra 1500
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Grant Long's GMC Sierra 1500

Written by Deanne Deluna | Photos by Dale Martin

Grant Long has loved custom lifted trucks ever since he was a kid. As an adult he’s always admired them from afar, appreciating their look and all the parts and accessories that went into creating them.

But Long grew tired of just being a spectator and decided it was time to get into the game and build his GMC Sierra. Although he’s into trucks for their utility and off-road capabilities, Grant decided to forgo a trailblazing ride and opt for a clean custom street rig that would be his daily driver and weekend show truck. “My good friend Robbie Bryant from Keg Media talked me into building the truck,” Grant says. “Without him, it wouldn’t have been possible!”

Having been raised in a GM family, Grant envisioned a “badass truck” that he would be able to proudly drive and inspire others with. As it was his first build, the nerves actually  allowed him to focus on obtaining all the parts needed to complete it by his deadline. “The hardest part of the build was getting all the parts in on time. It was just a big waiting game, but once that was done, the easiest part of the build was getting all the work done.”

Grant went with a clean red and white color combo for the Sierra.  He fitted it with a set of 22x14 American Force Alpha wheels powder coated candy red that were matched to an aggressive set of 375/45R22 Nitto Trail Grappler M/T tires and is one of Grant’s favorite mods. “I love the finish,” he describes. “It just really pops!” Also powder coated candy red was the McGaughy’s lift kit, which gives it a unifying look. An S&B cold air intake and Bully Dog programmer adds to its performance, while the exterior mods include a Lue AWC grille, custom Motor Concepts roof rack, Backwoods front and rear bumpers, AMP Research PowerSteps, UnderCover Flex cover swing cases and C4 Off-Road rock lights.

With his first build turning out better than he could have ever expected, Grant doesn’t mind getting his Sierra off the pavement every once in awhile, relishing the chances he gets to drive his truck down dirt roads and over fields during his commute to work, noting that he hasn’t had a single problem with his suspension setup. Already looking forward to his next custom, Grant learned that the earlier he starts the build the less stress he’ll have!


Wheels & Tires

22x14 American Force Alpha wheels powder coated candy red

LT375/45R22 Nitto Trail Grappler M/T tires


7”-9” McGaughy’s lift kit powder coated candy red


S&B cool air intake

Bully Dog programmer


Lue AWC grille

Custom Motor Concepts roof rack

Backwoods front and rear bumpers

AMP Research PowerSteps

UnderCover Flex cover swing cases

C4 Off-Road lighting

HornBlasters Conductor’s Special w/ custom train horn mounts built by Custom Motor Concepts


Alea Leather

(2) 12" Kicker 10C124 subwoofers

Kicker CX 600.1 1,200W amplifiers

Red trim accents

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