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Written by Kristie Real | Photos: Dale Martin

Instead, he chose to design and build a new style of truck that had aspects of elegance, innovation, and creativity. To achieve his vision, Jordan and his brother Austin O’Krinsky (president of Extreme) had to step out of the box they were used to in order to build a ride up to Jordan’s expectations. Thus, RoseGoals was born.

“We always strive to achieve functionality as well as style in all of our builds, and, for RoseGoals, that was achieved,” Jordan explains. “This is a daily driver for me and used to promote Extreme Offroad & Performance. The innovative ideas that we put into planning out RoseGoals put forth a standard in showcasing our company’s creativity, as well as setting the custom truck game bar higher.”