As a way to showcase their full line of products, BOLT Locks enlisted two of the industry’s best customizers to create two of the best looking rigs for SEMA 2017. By having Doetsch Off-Road custom outfit a Jeep and Flippobuilt Motorsports design a single cab Dodge RAM 2500, the company was able to demonstrate to consumers how their locks work in a variety of applications.
“We have worked with Dave Doetsch and Damon Flippo for a number of years,” mentions Jason Buckles, Web Marketing Analyst & Developer for BOLT Locks. “Originally in providing product and support for their builds, but recently having worked with them to create these builds for us at SEMA. Both Dave and Damon are known for their attention to detail, as well as creating eye-catching builds. 2017 was the second year in a row that both Dave and Damon created builds for us to feature at SEMA.”
Although the rigs are both owned by the shops, BOLT still gets lots of exposure when they’re shown at local and national events, allowing the company to reach even more consumers on a daily basis. As for as the builds are concerned, according to Jason, they turned out better than ever expected! “When we first saw concepts of the Jeep build we were ecstatic, and seeing it in person only proved to be that much better. And when the opportunity presented itself to have a matching truck built, it was too good to pass up. From concept to execution we’ve been thoroughly impressed, and both of these builds are a great representation of what we stand for at BOLT Locks.”
Dave Doetsch’s vision for BOLT’s SEMA Jeep for 2016 was such a success, that the company enlisted his creativity once again for their 2017 showcase – a testament to his ability to deliver awe-inspiring customs for show, dirt and everything in between! Obviously, their mission was the same: to demonstrate BOLT’s new innovative products for the year, but Doetsch wanted to make sure that this particular Jeep drew more attention than last year’s Locked and Loaded Jeep did.
More than up for the personal challenge, he and his crew started the process by brainstorming how BOLT’s innovative products would transfer into a theme that would personify the Jeep build, because for Doetsch, it’s all about having a central theme and building upon it for a successful build! Owned by the shop, Doetsch decided upon “Secured Valor” as the Jeep’s nickname to complement its American pride theme.